KPMG China held the launch event for its 5th China Consumer 50 List at Qingdao's Haitian Center on the afternoon of December 2 with Vice Mayor Gao Jian in attendance for the event.

At the event, KPMG China released its 5th China Consumer 50 List, with Qingdao brands such as Viewing Qingdao from the Sea cultural tourism experience, Haibin Foods, and Wan Hechun among the honorees. It also published a retail consumption observation report for Shinan District which highlights the district's leading retail practices as reference points for strengthening regional consumption. The event included keynote speeches and a roundtable discussion on the consumer sector. Representatives from local companies including Boluoyouzi and Hetian Shuipu shared industry insights and the stories behind their brands.

Since its launch in 2021, the KPMG China Consumer 50 List series has been successfully held 4 times in cities such as Shanghai and Beijing, continuously injecting new inspiration into the consumer sector and opening up fresh opportunities. As a continuation and upgrade of the series, this year's event focuses on pioneering and innovative consumer brands to deliver industry insights that support enterprises in strengthening and sustaining their brand power.